Colorism: discrimination based on skin color, also known as colorism or shadeism, is a form of prejudice or discrimination in which people are treated differently based on the social meanings attached to skin color.
Racism: prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one’s own race is superior.
Prejudice: a preconceived opinion that is not based on reason or actual experience.
Consumerism: a social and economic order and ideology that encourages the acquisition of goods and services in ever-increasing amounts.
Emmanuel, Kavitha. “Skin Lightening Is a Dangerous Obsession – and One Worth Billions.”The Wire, The Wire, 4 Sept. 2017, thewire.in/173759/skin-lightening-industry/.
Parameswaran, Radhika. “Shaming the Nation on Public Affairs Television.” Journalism Studies, vol. 16, no. 5, 2015, pp. 680–691., doi:10.1080/1461670x.2015.1054175.
Sims, Cynthia, and Malar Hirudayaraj. “The Impact of Colorism on the Career Aspirations and Career Opportunities of Women in India.” Advances in Developing Human Resources, vol. 18, no. 1, 2015, pp. 38–53., doi:10.1177/1523422315616339.
“The Difference Between Racism and Colorism.” Time, Time, time.com/4512430/colorism-in-america/.
Utley, T. Jerome, and William Darity. “Indiaâs Color Complex: One Dayâs Worth of Matrimonials.” The Review of Black Political Economy, vol. 43, no. 2, 2016, pp. 129–138., doi:10.1007/s12114-016-9233-x.
Vedantam, Shankar. “Shades of Prejudice.” The New York Times, The New York Times, 18 Jan. 2010, http://www.nytimes.com/2010/01/19/opinion/19vedantam.html.
“#UnfairAndLovely Campaign Dares to Break Dark-Skin Stigma Around the World.” Brown Girl Magazine, 10 Mar. 2016, http://www.browngirlmagazine.com/2016/03/unfairandlovely-campaign-dares-to-break-dark-skin-stigma-around-the-world/.